The background of Stamox was that veterinarian Dr. Nils P. Reither discovered that an extract of beetroot made galloping horses run faster, and racing pigeons fly home faster.
This led to Stamox beetroot powder also being tested on athletes in Norway.
Long periods of research & testing were conducted in various sports, showing exceptional results on athletes.
Rowers who drank Stamox juice and sat on a rowing machine with a heart rate monitor, with oxygen measurement and Watt measurement on the machine, had significant improvements in all measured parameters. In top cyclists who were put on a spinning bike, and measured heart rate, oxygen uptake and produced power (Watt) from their legs showed the same result.